#DrinksInAction is back with #ShareACoke

When I was starting in Instagram in 2011, I tried sharing visual stories by using softdrinks bottles (and cans, too) as subjects.

In Instagram, I started #DrinksInAction hashtag and it carries my snapshots as a newbie. Here are some of them:

//instagram.com/p/JeHo9

 

//instagram.com/p/JOKdz

 

//instagram.com/p/KVZPZ

 

//instagram.com/p/KViHk

When I came across this YouTube video from Coca-Cola Australia, I silently wished we have the same campaign in the Philippines.

And come 2014, Coca-cola Philippines launched the #ShareACoke campaign with our Pinoy culture in it. Coke bottles and cans not only have names like the ones in Australia, but it also has generic names like “‘Tay”, “Barkada”, “Ka-Liga”, Ka-banda”, “Bro”, “Sis”, “Daddy”, “Mare” among others.

This August, #DrinksInAction comes to life again with my #ShareACoke #AgostoKoTo series.

 

 

More of this at my Facebook page.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s